I was reading a local rag whose name shall remain nameless because they refuse to do an article on me, about a DJ and the preservation of vinyl versus going “digital”. I can understand the love of vinyl as someone with a ridiculous amount of it myself, and there are certain selections in my collection that I will take to my grave.
Now
[said in the voice of Bill Cosby], let’s be honest for as minute. Having a solid collection, and even continuing to collect those hard to find or missing pieces of circular delight is a noble pursuit. But buying new releases on vinyl, even for hip hop, seems a tad counterintuitive. Vinyl is expensive, the music today is fleeting, and DJs usually don’t have free chiropractic care for the bad backs after carrying record crates for a decade. With few exceptions, the majority of music new and old is available digitally and for less then $150.00 you can buy a USB turntable you can hook right into your computer and rip your vinyl to your hearts content.
So I am NOT saying sell your decks. I’ve had my 1200s since the late 80’s and they’re still rocking. I’m merely suggesting using them in the new and improved way. Get yourself Serato, Final Scratch, or whatever feels good to you, and rock the party with the new era of vinyl. It looks, acts, and feels like the real thing. Before you go off about spinning from a laptop, many of the biggest DJs such as Grandmaster Flash, Jazzy Jeff, Sasha, and Dubfire have already made the switch to digital vinyl, and if Grandmaster Flash, the inventor of the art of scratching, uses it, it’s good enough for you. This is not even including the myriad of people using CD “turntables” such as the Pioneer CDJs.
I have a special place where all the iPod and laptop DJ wannabes should go. The computer is not doing the mixing (at least it shouldn’t) and you still need the same skill and technique. You’re just using the computer as the source. And believe me, having your entire collection at your fingertips doesn’t suck either.
Face it, many of the big vinyl distributors and pressing plants have gone out of business. With fewer places to carry vinyl, the demand for the labels is decreasing and one can only think of the inevitable. For everyone involved, the financial aspect is much better as well for going digital. Vinyl endures normal wear and tear, scratches, warping, thievery, angry ex girlfriends, etc. Thats a good $5 and up investment per record that’s had it’s last needle drop. They take up space exponentially. They’re heavy in large quantities. The artists and even labels, make less per unit on vinyl. Theres the pressing, manufacturing, distribution and retial markup. They just don’t spend the time on the artwork for the jackets like the they used to.
Digital is just the better model for the industry, at least for the artists, independent labels, DJs, and consumers. You can get most of the records you want for under $2.00, and you can back up your library to a hard drive or DVD for safe keeping. Because your music has been converted to 1’s and 0’s doesn’t mean your music has been degraded and that you’ve sold out. It means you’re a smart artist and label and want to continue to make money in the Information Age. You can say that by only offering it on vinyl you’re keeping it real, but pretty soon you’ll be keeping it real…real broke.
Bigger artists are buying back their catalogs from the majors and releasing them online, partly because major labels have been so behind in catching up and getting the content out there in addition to not making adjustments to the legacy deals the artists had with them. C’mon, if you have a 20 year old record on Epic, the cost in making it available digitally is so small and there’s no manufacturing or distribution involved other then uploading the music and the small fees online eTailers take so kick the artist back a bigger share before they all realize they don’t need you anymore. (Just look at what Radiohead was able to do.) Established artists with large fan bases stand to make significantly more money marketing directly to the fans and bypassing the major labels altogether, especially when most of them are more interested in selling ringtones then quality music.
I realize I went off on a little tangent so getting back to the topic, there will always be proponents of “real” vinyl versus digital vinyl and enough support for both to have many healthy debates on the subject. But to all those still on the fence, what are you waiting for? Technology is our friend.